The biodiversity of the landscape is a popular lure for the domestic and international adventure tourism markets. Eco-locations, unique diving, mountain climbing and trekking and rare flora and fauna species all complement some of the Philippine’s most famous historical landmarks including the Shrine of the Virgin of Penafrancia and Spanish architecture of archaeological importance. A number of resorts exist in and around Naga City and local guest houses are found in the municipal towns of the surrounding areas.
Day and evening entertainment facilities are numerous and the availability of local artists offers unlimited opportunities to establish jazz lounges and coffee bars.
There are opportunities to establish tourism niche market packages offering a wide variety of activities including hiking, scuba diving, bungee jumping and even fruit-picking in a rural environment.